Capital One

DEFINE YOUR DREAM

Now, more than ever, people are creating their own definition of success. And Capital One is creating new ways of banking to better serve those trailblazers.

 

We provided real customers a platform to tell their own authentic stories about how they’re empowered to fulfill their dreams. This campaign celebrates the stories of those real customers, chasing their dreams, and challenges everyone to #DefineYourDream.

RESULTS

15+ million video views

57+ million impressions

11+ million engagements

11pt increase in favorability

Silver – Addy Awards

Finalist – OMMA Awards

Nominee – Shorty Awards

SOCIAL CAMPAIGN • VIDEO

Senior Copywriter: Bonnie Lenzen

Senior Art Director: Sean Leonard

LISA'S DREAM:
EMPOWER ONE AND IMPACT MANY

If Lisa McKenzie sets her mind to something, it’s going to happen. She’s a self-made businesswoman. And she’s the reason more than 150 women have regained their self-confidence after overcoming cancer.

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SHEENA'S DREAM:
INSPIRE CHILDREN OF TOMORROW

Some people dream about getting out of South Central. Sheena Evans is determined to make it better by giving back every day to the students in her classroom. 

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CATHERINE'S DREAM:
TAKE ACTION, SOONER

What Catherine Smith dreams of, she does. From challenging herself to complete 52 bucket list items in 52 weeks to redesigning her life, her message is clear: take action on the life you want to live.

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