Capital One
DEFINE YOUR DREAM SOCIAL CAMPAIGN
Now, more than ever, people are creating their own definition of success. And Capital One is creating new ways of banking to better serve those trailblazers.
We provided real customers a platform to tell their own authentic stories about how they’re empowered to fulfill their dreams. This campaign celebrates the stories of those real customers, chasing their dreams, and challenges everyone to #DefineYourDream.
RESULTS
• 15+ million video views
• 57+ million impressions
• 11+ million engagements
• 11pt increase in favorability
• Silver – Addy Awards
• Finalist – OMMA Awards
• Nominee – Shorty Awards
SOCIAL CAMPAIGN • VIDEO
Senior Art Director: Sean Leonard
Senior Copywriter: Bonnie Lenzen
Art Director: Emily Bertram
LISA'S DREAM:
EMPOWER ONE AND IMPACT MANY
If Lisa McKenzie sets her mind to something, it’s going to happen. She’s a self-made businesswoman. And she’s the reason more than 150 women have regained their self-confidence after overcoming cancer.
SHEENA'S DREAM:
INSPIRE CHILDREN OF TOMORROW
Some people dream about getting out of South Central. Sheena Evans is determined to make it better by giving back every day to the students in her classroom.
CATHERINE'S DREAM:
TAKE ACTION, SOONER
What Catherine Smith dreams of, she does. From challenging herself to complete 52 bucket list items in 52 weeks to redesigning her life, her message is clear: take action on the life you want to live.
