Freddy's

WEBSITE + ONLINE ORDERING + APP + LOYALTY

#2 FASTEST GROWING BURGER JOINTS IN AMERICA IN 2022

Co-founded in 2002 by brothers Bill and Randy Simon, and their friend and business partner, Scott Redler, the three men named the restaurant after Bill and Randy’s father, Freddy Simon, a World War II veteran.

Today, Freddy’s restaurants from coast-to-coast serve a menu reminiscent of the all-American meals Freddy prepared for his family. With their continued growth throughout 2020 and 2021, Freddy's was primed to expand their digital presence and create a more modernized online ordering platform for their guests. Our partnership speaks for itself with the following results.

RESULTS

Within 24hrs of going live, Mobile orders surpassed In-Store orders for the first time in company history.

Within 48 hrs of going live, the App had nearly 27,500 sign ups.

ACD: Emily Bertram

Art Director: Samantha Ortiz

Designer: Will Olson

Designer: Olive Fontaine

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THE STRATEGY

Freddy's partnered with Hathway/Bounteous to plan, design, and develop their next-generation digital commerce platform utilizing Hathway’s NomNom 3.0 Framework.

This included a redesigned commerce-forward responsive website with integrated marketing, promotions, loyalty and online ordering. Additionally, redesigned mobile apps were built, leveraging a hybrid development framework that created a consistent user experience across platforms.

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NOMNOM 3.0

Powering more than $2 billion in annual digital sales across 25 different brands, Hathway/Bounteous's proprietary technology accelerator NomNom helps organizations build custom, enterprise-grade experiences on web, apps and kiosks. 

Brands on NomNom 3.0 are seeing growth in key metrics that outpace industry benchmarks, including healthy Average Order Values – $18.72 in QSR, $22.94 in Fast Casual and $43.50 in Casual Dining – and strong Conversion Rates – 2.5x the industry average for Food & Drink.

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THE RESULTS

With the new Freddy's digital experience, guests can find their local restaurants instantly and browse the menu from anywhere. With a new website, online ordering process, and mobile apps, customers can easily redeem rewards, checkout with saved payment methods, and choose exactly how and when to receive their food.

Freddy's new commerce platform resulted in improved page load times and increased guest satisfaction. Additionally, the use of technology led to improvements in guest’s perception of overall value.

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