WEB + ONLINE ORDERING + APP + LOYALTY
#2 FASTEST GROWING BURGER JOINTS IN AMERICA IN 2022
In 2021, Freddy’s main objective was a full digital rebranding. They needed a comprehensive redesign on their branding to update their look and target the millennial family demographic, while still paying homage to their history as a founder-led brand.
Previously, Freddy’s had a Wordpress website with a menu page, but no ordering capabilities. They wanted to introduce Online Ordering and redesign their Mobile App to focus on attracting young families.
• Within 24hrs of going live, Mobile orders surpassed In-Store orders for the first time in company history.
• Within 48 hrs of going live, the App had nearly 27,500 sign ups.
CD: Emily Bertram
Art Director: Samantha Ortiz
Designer: Will Olson
Designer: Olive Fontaine
Bounteous designed a Drupal marketing website integrated with a custom NomNom Core ordering website that offered more functionality, especially in terms of menu customization. Bounteous also designed a custom Ionic app that allowed push notifications, enhanced load times, the ability to easily scan barcodes from previous receipts for guests to receive loyalty points.
A major hurdle was migrating users to the new app. To meet this challenge, Bounteous created a sizzle reel to reintroduce the app to Freddy’s guests and team members. When users downloaded the new app and created an account, they received a “thank you” offer redeemable for food and custard.
Powering more than $2 billion in annual digital sales across 25 different brands, Hathway/Bounteous's proprietary technology accelerator NomNom helps organizations build custom, enterprise-grade experiences on web, apps and kiosks.
Brands on NomNom 3.0 are seeing growth in key metrics that outpace industry benchmarks, including healthy Average Order Values – $18.72 in QSR, $22.94 in Fast Casual and $43.50 in Casual Dining – and strong Conversion Rates – 2.5x the industry average for Food & Drink.
With the new Freddy's digital experience, guests can find their local restaurants instantly and browse the menu from anywhere. Their new website, online ordering process, and mobile apps help customers easily redeem rewards, checkout with saved payment methods, and choose exactly how and when to receive their food.
Freddy's new commerce platform resulted in improved page load times and increased guest satisfaction. Additionally, the use of technology led to improvements in guest’s perception of overall value.