Pirate's Booty

REBRAND + RESTAGE

Formed in 1987, Pirate's Booty has been a leader in the better-for-you snacking revolution. Their snacks are always gluten free, never fried, and are seriously tasty.

This brand isn't just for children – it's loved by kids of all ages! But the brand hadn't had a facelift since the first days of hitting the market. It was about time that Captain Bob and his parrot, Crunchy, showed everyone just who they were and brought the audience into their world.

RESULTS

• Rebrand of 89+ different SKUs

• Maintained brand equity

• Increased revenue

BRANDING • PACKAGING • ILLUSTRATION • WEB

Creative Director: Joanie Cahill

AFTER

 BEFORE 

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AFTER

 BEFORE 

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AFTER

 BEFORE 

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