PACKAGING DESIGN + WEB
In 2020, Chipotle introduced a partnership with Tractor Beverages, a lineup of Certified Organic Lemonades, Aguas Frescas, and Black Tea from farmer-created Tractor Beverage Co. This marked the first national philanthropic product integration at Chipotle, with 5% of Chipotle’s profits being donated to support farmers.
Organic farmer Travis Potter founded Tractor Beverage Co. in 2015 on the simple idea that great food deserves great drinks. Chipotle couldn’t agree more, particularly since all of the drinks are non-GMO, completely organic, and entirely natural. Chipotle knew a partnership with Tractor Beverage Co. would give their guests another reason to love and feel good about eating Chipotle.
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PACKAGING • WEB
Senior Art Director: Emily Bertram
Interaction Designer: Samantha Ortiz
Copywriter: Josephine Branscomb