Denny's

WEBSITE + ONLINE ORDERING + APP + LOYALTY

ORDERING FROM AMERICA’S DINER HAS NEVER BEEN EASIER.

As one of the nation’s largest full-service family restaurant chains, Denny’s was laser focused on optimizing and integrating their entire digital experience. This meant creating a unified digital platform that was simple and value-driven for the consumer, as well as efficient for internal teams. When evolving their brand into all digital properties, we maintained their brand voice, tone and aesthetic to support changing brand perceptions.

 

This was a fast moving project that encompassed an integrated marketing site, custom mobile-to-web ordering experience on the IONIC platform, and unique user experiences like controlling design aesthetics with dayparting.

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CD: Anibal Suarez

ACD: Emily Bertram

UX: Paul Jones

Designer: Will Olson

Designer: Cambrea Bordner

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THE STRATEGY

Denny’s partnered with Hathway/Bounteous to plan, design, and develop their next-generation digital commerce platform utilizing Hathway’s NomNom Framework.

The Commerce Platform includes a redesigned commerce-forward responsive website with integrated marketing, promotions, loyalty and online ordering. Additionally, redesigned mobile apps built leveraging a hybrid development framework create a similar user experience across platforms.

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THE RESULTS

With the new Denny’s digital experience, guests can find their local Denny’s instantly and browse the menu from anywhere. With a new website, online ordering process, and mobile apps, customers can easily redeem rewards, checkout with saved payment methods, and choose exactly how and when to receive their food.

Denny’s new commerce platform resulted in improved page load times and increased guest satisfaction. Additionally, the use of technology led to improvements in guest’s perception of overall value.

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