WEBSITE + ONLINE ORDERING
Dairy-free frozen dessert is NadaMoo’s specialty. Their existing site, however, didn’t do the brand justice with a poor user experience, particularly around ordering, and design that didn’t reflect the brand.
With a new custom website experience, NadaMoo! removed the friction of ordering with an interactive pint pack builder – allowing guests to individualize their flavors and pack sizes. The tech stack is just as unique as the brand (and built for ultra performance) with a custom Gatsby framework backed by Shopify e-commerce and the PayPal payment gateway. From the moment a user enters the site, we immersed them in the brand through custom illustrations, storytelling around sustainability, delightful micro-interactions and delicious scoop shots.
• 375%+ in Average Order Volume
• 108% higher AOV than the average category rate
• Gold – MarCOM Awards
• Silver – Davey Awards
• Bronze – Addy Awards
WEB • PHOTOGRAPHY • UI
Senior Art Director: Emily Bertram
Copywriter: Josephine Branscomb
Copywriter: Cat Shattuck