NadaMoo!

WEBSITE + ONLINE ORDERING

Dairy-free frozen dessert is NadaMoo’s specialty. Their existing site, however, didn’t do the brand justice with a poor user experience, particularly around ordering, and design that didn’t reflect the brand. 

With a new custom website experience, NadaMoo! removed the friction of ordering with an interactive pint pack builder – allowing guests to individualize their flavors and pack sizes. The tech stack is just as unique as the brand (and built for ultra performance) with a custom Gatsby framework backed by Shopify e-commerce and the PayPal payment gateway. From the moment a user enters the site, we immersed them in the brand through custom illustrations, storytelling around sustainability, delightful micro-interactions and delicious scoop shots. 

RESULTS

375%+ in Average Order Volume

108% higher AOV than the average category rate

Gold – MarCOM Awards

Silver – Davey Awards

Bronze – Addy Awards

WEB • PHOTOGRAPHY • UI

Senior Art Director: Emily Bertram

Copywriter: Josephine Branscomb

Copywriter: Cat Shattuck

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