ONE CHIP CHALLENGE PACKAGING DESIGN
The #OneChipChallenge was back and even hotter than before.
In 2019, the Paqui's One Chip Challenge featured a blue corn tortilla chip doused with an ungodly amount of black spice containing the Carolina Reaper pepper. This death-defying stunt was packaged in a coffin-shaped box with an individually-wrapped chip laying to rest inside. And in case you're still in hold-my-beer mode, we also included a lengthy warning on the back.
Brace your tastebuds, it's about to get REAL hot in here.