Paqui

ONE CHIP CHALLENGE

The #OneChipChallenge was back and even hotter than before.

In 2019, the Paqui's One Chip Challenge featured a blue corn tortilla chip doused with an ungodly amount of black spice containing the Carolina Reaper pepper. This death-defying stunt was packaged in a coffin-shaped box with an individually-wrapped chip laying to rest inside. And in case you're still in hold-my-beer mode, we also included a lengthy warning on the back. 

Brace your tastebuds, it's about to get REAL hot in here.

RESULTS

1 BILLION impressions

• Featured in The Dieline

• Featured in Forbes

• Pre-sale sold out in 18 minutes

BRANDING • PACKAGING • COLLATERAL

Designer: Roxanne Ayala

Designer: Shannon McKenna

Creative Director: Joanie Cahill

Pirate's Booty          Hopdoddy          Chipotle | Tractor Beverages

Chipotle | Queso Blanco          NadaMoo!          Capital One          Allstate

Paqui          Oatmega          Auntie Anne's

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