REBRAND + RESTAGE
Oatmega is one of the most nutritionally sound bar in the market. Not only do they have AMAZING product attributes, but they are surprisingly delicious to boot. However, they are a small player in the Nutrition Bar set.
This rebrand hopes to reinforce to consumers what amazing Omega 3 benefits our bars can have on your body. Teaching the consumer that Powering your Brain is just as important as Powering Your Body.
• Increased brand awareness
• Eye-catching contrast
• Owns the color red in the nutrition bar category
BRANDING • PACKAGING • SOCIAL • ICON ILLUSTRATION • COLLATERAL
Designer: Shannon McKenna
Designer: Roxanne Ayala
Creative Director: Joanie Cahill
The new Oatmega KIDS bars feature fun illustrations in the field of science; showing that Omega-3s and DHA help benefit brain development.