Oatmega

REBRAND + RESTAGE

Oatmega is one of the most nutritionally sound bar in the market. Not only do they have AMAZING product attributes, but they are surprisingly delicious to boot. However, they are a small player in the Nutrition Bar set.

 

This rebrand hopes to reinforce to consumers what amazing Omega 3 benefits our bars can have on your body. Teaching the consumer that Powering your Brain is just as important as Powering Your Body.

RESULTS

• Increased brand awareness

• Eye-catching contrast

• Owns the color red in the nutrition bar category

BRANDING • PACKAGING • SOCIAL • ICON ILLUSTRATION • COLLATERAL

Designer: Shannon McKenna

Designer: Roxanne Ayala

Creative Director: Joanie Cahill

AFTER

 BEFORE 

OM 1.76oz Chocolate Peanut Wrapper 89070
OM 1.76oz Blueberry Wrapper 890704002079
OM 1.76oz White Chocolate Lemon 89070400
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old_blueberry.png
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AFTER

 BEFORE 

OM 1.76oz White Chocolate Raspberry (4pk
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OATMEGA KIDS

The new Oatmega KIDS bars feature fun illustrations in the field of science; showing that Omega-3s and DHA help benefit brain development.

OM Kids Bar 0.88oz Chocolate Chip (5pk)
OM Kids Bar 0.88oz Chocolate Peanut Butt
OM Kids Bar 4.4oz PB J (5pk) Multipack 8
OM Kids Bar 4.4oz Cinnamon Roll (5pk) Mu