Oatmega

REBRAND + RESTAGE

Oatmega is one of the most nutritionally sound bar in the market. Not only do they have AMAZING product attributes, but they are surprisingly delicious to boot. However, they are a small player in the Nutrition Bar set.

 

This rebrand hopes to reinforce to consumers what amazing Omega 3 benefits our bars can have on your body. Teaching the consumer that Powering your Brain is just as important as Powering Your Body.

RESULTS

• Increased brand awareness

• Eye-catching contrast

• Owns the color red in the nutrition bar category

BRANDING • PACKAGING • SOCIAL • ICON ILLUSTRATION • COLLATERAL

Designer: Shannon McKenna

Designer: Roxanne Ayala

Creative Director: Joanie Cahill

AFTER

AFTER

OATMEGA KIDS

The new Oatmega KIDS bars feature fun illustrations in the field of science; showing that Omega-3s and DHA help benefit brain development.

Pirate's Booty          Hopdoddy          Chipotle | Tractor Beverages

Chipotle | Queso Blanco          NadaMoo!          Capital One          Allstate

Paqui          Oatmega          Auntie Anne's

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